American Crew Forming Cream provides a medium-strong hold and plenty of pliability with natural shine.

Lanolin wax boosts hold to give you mouldable styling without feeling crispy or heavy. Sucrose conditions the hair meaning it won't dry out, giving lustrous natural looking shine.
 
BENEFITS
Water Based: Shampoos out easily without residue.
Lanolin Wax: Humectant that provides movable hold.
Sucrose: Conditions and moisturizes hair.
PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair.
Glycerin: Softens and swells the hair shaft making hair appear thicker.