EFFORTLESS HOLD FOR NATURAL STYLING A lightweight, water-based shaping cream that adds texture and creates flexible hold for a range of styles. Flexible, medium hold keeps your style in place all day while leaving hair feeling soft and natural-not stiff or waxy. Lightweight formula adds shape and definition without weighing hair down. Clean matte finish leaves hair looking natural and healthy, not dry or flat. Soft, smooth formula distributes evenly for fast application. Reworkable (no water required). Signature mild cream soda scent. Works Best for these hair types Fine to medium thick hair Natural, casual groomed looks Works Best for these Looks Frizz-free definition for wavy + naturally curly hair Versatile flexible hold for casual styles. Key Ingredients Kaolin Clay. Waxes Naturally-Derived from Brazilian Palm Tree Leaves and Coal provide a natural structured finish. Locks in moisture, providing luster and shine while taming frizz. Barber Tips Apply in wet hair for a softer, easy-going look. Apply in dry hair for more control and firmer finish. Work fingers through hair for a more casual look, use a comb for a neater, more defined look.